“Healthy Breakfast for Healthy Tomorrows”
Balparmak, the leading brand in the Turkish honey market, is implementing a social responsibility project called “Healthy Breakfast for Healthy Tomorrows” (Kahvaltılı Sabahlar, Sağlıklı Yarınlar). The project is a joint effort between its children-focused product series, Honeybana Balparmak, and TOÇEV (The Tüvana Children’s Education in Literacy Foundation), carried out under the auspices of the Ministry of National Education. The “Healthy Breakfast for Healthy Tomorrows” project teaches primary-school-aged children the importance of a nutritious breakfast, and aims to get them into the habit of eating a balanced breakfast.
As part of its initial phase that began in early 2015, the “Healthy Breakfast for Healthy Tomorrows” project has been organizing educational sessions at primary schools in 8 providences: Istanbul, Balıkesir, Denizli, Kahramanmaraş, Mardin, Nevşehir, Kars and Bartın. The project intends to directly reach 16,000 third and fourth grade students before the end of 2015. It is also conducting workshops in each province aimed at parents.
Experts roll up their sleeves to get kids to love breakfast
The project administrators, under the supervision of Pediatric Gastroenterology and Nutrition Specialist Dr. Benal Büyükgebiz, conduct a survey to record and evaluate children’s existing habits at the beginning of every educational session. Afterwards the children watch a cartoon specially made for the project that explains in a fun way the importance of breakfast and what a proper breakfast looks like. At the end of the session, another survey measures the increase in the children’s awareness and consciousness.
Using the power of cartoons;
The project created a nine-minute cartoon to effectively convey the program’s messages. The cartoon explains in an entertaining way the role that eating a regular, nutritious breakfast plays in childhood development and a healthy lifestyle. The Graffi2000 firm produced the cartoon under the direction of Varol Yaşaroğlu, while the famous actor, aromatherapist and entrepreneur, Ayşe Tolga, did the voice of the cartoon’s main character, Kahvaltı Nine (Granny Breakfast). The cartoon tells of the adventures of a group of children led by Kahvaltı Nine, whose breakfasts are mysteriously disappearing.